Optimist Performance

The Eternal Optimists

We work with a variety of leaders, adventurers, and industry experts to ensure that we create the best experience for you and your team.

Eternal Optimists - Coaching & Facilitation

Ollie Phillips

Ollie Phillips

Ex-England Rugby Captain and once voted the Best 7’s Player in the World, Ollie is Founder of Optimist Performance. Since retiring from professional rugby, Ollie has been involved in a number of life-changing challenges and has notched up 4 Guinness World Records to date. Ollie brings over 20 years of experience in sports and business to help leaders overcome change and transform their teams to achieve new levels of success.

Charlotte Wathan

Charlotte Wathan

Charlotte has a twenty-year career history as an academic and strategist, leading cultural change most recently as Head of the Women’s game at the Welsh Rugby Union, where she instigated the inaugural professional contracts for senior women’s rugby. Charlotte has a wealth of experience working across public, private and third-sector organisations. Charlotte is a self-confessed insight geek who supports companies in measuring the impact of strategic and cultural change.

Ryan Jones, MBE

Ryan Jones, MBE

Ryan is a three-time Grand Slam-winning former Wales Rugby Captain & British and Irish Lion. Ryan is the Ex-Director of Performance at the Welsh Rugby Union and a previous Board Member of Disability Sport Wales. Ryan was awarded an MBE in the Queen’s Birthday honours in 2021 for his services to rugby and charity, raising thousands of pounds for the NHS during the first lockdown period in 2020, with events such as a solo garden marathon and a 100-mile kitchen treadmill endeavour.
LARA MILWARD

LARA MILWARD

Lara is a NeuroLeadership coach who works with individuals and teams to strengthen their mental muscle. Just like physical muscle, your brain needs challenge and fuel to be stronger. Lara creates her sessions as performance fuel for you and your team; giving you the tools to become stronger, better, and more confident in your ability.
Russell Earnshaw

Russell Earnshaw

Having graduated from Cambridge with a Maths and Economics degree, Rusty played rugby for several teams, including Bath (winning the European Cup in 1998) and England 7’s, before moving into coaching and working with England U18’s, U20’s and 7’s, coaching and mentoring some of the brightest young players and coaches in the country. He now works across business and sport, helping the likes of Google, Abbott, NZ Rugby and GB Hockey responding to their needs, including creativity, coaching skills, leadership and high-performing teams.
David Berkeley

David Berkeley

David is a Neuro-Linguistic Programming and Emotional Intelligence coach with over 10 years of experience coaching high-performing leaders in business, sport and entertainment. He has vast experience in assisting leadership teams in growing companies from 5 to 150 employees and coaching leaders through the growing challenges in that journey. His focus now is working with founders and senior leaders in fast-growing scale-up companies across Europe. He lives in the Cotswolds with his wife and two very active spaniels!
ROLY REID

ROLY REID

Following a career as a professional rugby player, with international honours, Roly has worked as a team and individual transformational coach to executives, Olympic champions and world class rugby players for almost 13 years. He draws from his first-hand knowledge and experience of elite performance and in-depth understanding of behaviours, combined with business acumen and performance psychology to support the leaders and teams he works with to consistently be their best.
Clare Sadler

Clare Sadler

Clare is an expert in Performance Neuroscience, NLP, Clinical Hypnosis, Brain-Based Coaching and Mental Performance and Flow. She has 26 years of experience helping leaders, elite athletes, creatives, entrepreneurs, and special operators reach their peak potential by harnessing the power of the Flow state. Clare works with individuals, teams, and organisations who operate in high pressure /high-risk environments, and specialises in rapidly recoding the reflexive thoughts, emotions, and behaviours typically thought of as beyond conscious control. Mind Power for Individuals™. Mind Power for Teams™. Mind Power for Life™

Eternal Optimists - Facilitation

VICTORIA STRACHAN

VICTORIA STRACHAN

Vic Strachan is a behavioural consultant with over 20 years of experience in supporting organisations and their people exploring, experiencing and above all, practicing communication and behavioural insights which transform conversation, connection and performance.

Vic gained insight into the psychology and behaviour of  high performing teams from her early student days. She was part of the 2001 University Challenge winner team [Somerville college, Oxford] which became the unwittingly inspiration for David Nicholls book ‘Starter for Ten’. Initially working as an editorial journalist for Harpers & Queen, a life changing interview with Deepak Chopra led her to realise she didn’t just want to write about people’s life stories, she wanted to tell them and she made a life-changing decision to retrain as a professional actor. Vic worked in theatre and television for over 15 years before transitioning to her work as a behavioural and communications consultant. She remains a leading voiceover artist in animation providing regular work for DreamWorks, Netflix and Sky.

SOPHIE STORM ROBERTS

SOPHIE STORM ROBERTS

Sophie Storm Roberts is an adventure athlete, TEDx speaker, and transformative mindset coach on a mission to ignite human potential. After building and leading the sales team that turned a startup into the UK’s fastest-growing company and ‘Best Place to Work,’ she walked away from conventional success to write her own story.

With no athletic background, Sophie became a record-breaking adventure athlete; the only person in history to climb the highest mountains in all eight Alpine countries and cycle between them in just 32 days. Her endurance feats include Ironman triathlons, cycling across the USA, 24-hour Tough Mudder, and leading 1,000+ people from London to Paris in 24 hours.

She is also the founder of TrailBlazers, a non-profit empowering teenage girls through adventure and mindset training, and is a keynote speaker for TED, Harvard, and Fortune 500 companies, known for her high-energy talks on courage, confidence, and peak performance.

Jim Steele

Jim Steele

Jim Steele is a professional speaker and coach specializing in the design and delivery of programs and strategies to drive high performance.

He has worked with hundreds of organizations throughout Europe, the United States, and Asia and consistently demonstrates his ability to inspire the mindset and behaviours needed by those leading and managing the business as well as interventions to engage teams and drive new ways of working.

Vanessa Cuddeford

Vanessa Cuddeford

Vanessa Cuddeford brings 20 years of experience as a news anchor and reporter for BBC News, ITV News and international news channels.

For the past 8 years, she’s been coaching professionals to speak confidently and persuasively so they can reach the outcomes they want – whether through presentations, meetings, interviews or panels; to internal or external audiences.

Alex Gear mBANT/CNHC

Alex Gear mBANT/CNHC

Stress and Sleep Expert Alex Gear is a trained Chef, ex Cookery teacher, Registered Nutritional Therapist and Naturopath with a wealth of experience. Alex has been in the food industry for over 20 years, and her passion for helping people feel their best through food and lifestyle is contagious. Alex inspires and motivates individuals and organisations with her accessible, balanced and realistic approach to health and wellbeing. Alex runs clinics, workshops, writes articles and is an effective public speaker.
Neil Laughton

Neil Laughton

Neil is an award-winning entrepreneur, world record-breaking adventurer and a former Royal Marine Commando, helicopter pilot and Special Forces Officer. Neil has a passion for adventure, travel and sport. He has organised and led over 50 expeditions on 7 continents by land, sea and air. He summited Mt Everest with Bear Grylls, circumnavigated the UK & Ireland on a jet ski and piloted the world’s first road-legal flying car on a 10,000 km journey from London to Timbuktu.

Meet The Team

emma webb - marketing director

emma webb - marketing director

Emma brings a powerful blend of strategic thinking, creative insight, and commercial focus to Optimist Performance.

With a background in corporate learning and development and the automotive industry, she has worked alongside senior leaders for over 20 years, shaping brand, culture, and performance through purpose-led marketing and communications.

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ruth hurlock - head of Sales & Account manager

ruth hurlock - head of Sales & Account manager

Ruth’s passionate about inclusive, accessible coaching, she draws on tools like narrative therapy, ACT, and creative modalities to help clients reconnect with purpose, resilience, and human insight.

Off-the-clock, she’s a Executive & Wellbeing Coach, triathlete, adventurer and mental-health first aider – believing that personal growth and professional leadership flourish when grounded in whole-self wellbeing.

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mia eisenstadt - head of impact & growth

mia eisenstadt - head of impact & growth

Mia Eisenstadt, PhD is a psychologist and researcher specialising in adolescent mental health, parenting, and digital wellbeing. With a background in medical anthropology and child mental health, she works at the intersection of research, innovation, and real-world impact.

Mia is also the founder of fatherli, a platform supporting fathers’ mental health and stronger family relationships.

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